Marketing Manager - Bangalore

*This role will be based in India - Bangalore

Brief Summary

We are seeking a dynamic and results-driven Marketing Manager to lead and execute marketing initiatives in India with data driven KPIs. This new role will be responsible for driving Edmund Optics brand awareness, customer engagement, and business growth across key market segments.

Job Description

• Develop and execute localized marketing campaigns to support business growth in India
• Drive demand generation through local digital marketing, events, and targeted outreach programs
• Collaborate with global teams for digital marketing channels including SEO, AEO , SEM, social sites and website optimization
• Create and localize technical content, including application-focused materials, videos, and case studies
• Plan and execute industry events, conferences, and customer workshops
• Collaborate closely with sales and technical teams to support lead generation and customer engagement
• Build relationships with key industry partners, institutions, and associations
• Monitor campaign performance and optimize marketing activities based on data and insights

Qualifications Required

• Bachelor’s degree in Marketing, Engineering, or related field
• 5–10 years of experience in B2B marketing, in a scientific, technical or industrial environment.
• Experience in optics, photonics, scientific or lab components, or related technical industries
• Familiarity with academic and research environments in India
• Experience working in a regional or global organization

Skills and Abilities Required

• Strong experience in digital marketing (SEO/SEM, analytics, campaign management)
• Experience supporting sales teams and driving measurable business outcomes
• Excellent communication and project management skills
• Data-driven and results-oriented mindset
• Ability to manage multiple projects and stakeholders
• Strong collaboration skills across cross-functional teams
• Customer-focused approach with attention to detail

Why Join Us

• Opportunity to work in a growing, technology-driven organization
• Exposure to cutting-edge applications across industries
• Collaborative and international work environment

Benefits

Edmund Optics provides training and internal development opportunities as well as a range of employee benefits including employee provident fund, gratuity, group medical insurance, and flex benefits. The overall employment package is competitive with the aim of attracting the best talent available.

Edmund Optics shall, in its discretion, modify or adjust the position to meet the company’s changing needs. This job description is not a contract and may be adjusted as deemed appropriate in the employer’s sole discretion.

For interested candidates, you may send your CV to : [email protected]